Vendasta

A white label marketplace letting agencies resell third party marketing software to local business clients under their own brand.

Price
$99 a month for Starter, $499 for Professional, $999 for Premium. Yearly brings those to $79, $399 and $799.
Delivery Model
Hosted marketplace and platform, resold under your brand
Who It Fits
Shops strong at selling to local businesses who do not want to build products
What You Own
Your client relationships and your pricing
If You Stop Paying
Your reseller account and the client tools under it end
Cost Shape
Agency subscription plus wholesale cost per resold product

Starter is co-branded only, so real white labelling begins at $499. The two paid tiers also carry a $500 to $1,500 onboarding fee and a 12 month contract, and the products you resell are billed on top.

Vendasta sells agencies a shelf of other companies' software to resell under their own name. Listings management, review tools, reporting, advertising products and more, bought wholesale and sold to your clients at your price.

The idea is sound and it fits a specific shop. If your strength is selling to local businesses and your weakness is building anything, this lets you carry a product range without building a product.

What to watch is your margin and your reputation at the same time. You are the one the client calls when a resold tool misbehaves, and you are explaining a product you did not make and cannot change.

It also will not build you a website in any meaningful sense. Treat it as a way to widen what you sell to clients you already have, rather than as an answer to what you build client sites on.

Current terms and features: www.vendasta.com/ · Price read from www.vendasta.com/pricing/