Articles
How to Check a Platform Before You Commit
Six checks, about two hours, no client involved. Build the ugliest page you have, find the leaving instructions, and do the arithmetic at twenty sites instead of one.
The Twentieth Client Site Problem
Your first ten client sites are a portfolio. Your next ten are a workload. The arithmetic of how many different builds sit in your book, and why the penalty arrives too late to be cheap.
What Happens When a Client Leaves
A handoff should take an afternoon. On most platforms it takes a rebuild, and the client decides that was your fault. The three awkward versions, and the four item bundle that prevents all of them.
What White Label Actually Buys You
White label puts your name on somebody else's software, which is worth real money and is not ownership. What you get, what you do not, and the two days the difference shows up.
What a Monthly Website Fee Should Contain
A maintenance fee gets cancelled when the client cannot see what it bought. Four things to send every month, the number to keep separate, and the three promises to avoid.
What an Agency Platform Actually Is
Four questions tell you everything about an agency platform, and the fourth one is the only one nobody puts on the sales page. Here is why it decides what your shop is worth.