HighLevel
A white label marketing automation and client contact platform sold to agencies as a product they resell.
- Price
- $97 a month for Starter, $297 for Agency Unlimited, $497 for SaaS Pro. Paying yearly saves roughly 17 percent.
- Delivery Model
- Hosted subscription, white label, resold to clients
- Who It Fits
- Shops selling lead generation and appointments rather than websites
- What You Own
- Your client relationships and your brand on the product
- If You Stop Paying
- The automation your clients depend on stops, along with the accounts
- Cost Shape
- Agency subscription, with client accounts under it
White labelling starts at the $297 tier. Starter is capped at 3 client sub-accounts.
HighLevel is sold to agencies as the thing you resell. Marketing automation, a client contact system, follow up messages and booking, all able to carry your own brand and your own domain.
Shops that do well on it are usually selling lead generation rather than websites. The client is paying for appointments in a calendar, and the website is just the part that collects the enquiry.
So read it as a sales system, not a build system. It has website and funnel pages in it, and they exist to feed the automation rather than to be a company's real website. Judging it as a web design platform is how people end up disappointed with a product that is good at its actual job.
On ownership, it sits where every hosted reseller platform sits. Your client accounts live in your agency account, which lives in theirs. Stopping the subscription stops the automation your clients depend on, which is a heavier kind of leaving than losing a website.
Current terms and features: www.gohighlevel.com/ · Price read from www.gohighlevel.com/pricing